About
The FinTech Innovation Lab New York is a tech accelerator that helps early to growth-stage tech companies refine and test their value, with support from the world’s leading financial services firms—enabling entrepreneurs to evaluate their technologies to leaders within the industry.
Outcome
MarkMedia transformed how the FinTech Innovation Lab marketed itself, producing completely new content to attract fintech and insurtech companies to apply for the 6-month program. Our Executive Producer worked 1:1 with startup CEOs, preparing them to virtually pitch their companies to investors. During the in-person Demo Day event, our creative team simultaneously produced multiple executive interviews, photography, and highlight videos.
Our creative partnership with the FinTech Innovation Lab has leveled up the program's look and feel to be worthy of its audience—the most innovative and forward thinking fintech and insurtech companies.
Services
Virtual event
Marketing content
Event highlight video
Media training
Content strategy
Investor pitches
Executive interviews
Streaming
Event photography
Demo Day
Arguably the most important day for program participants, companies pitch their products to a room of investors. MarkMedia has helped prepare CEOs to better communicate their value, while also producing an entire virtual event. Our team captured photography, event highlights, and executive interviews producing marketing content for years to come.
2022 Demo Day - Highlight Video
2022 Demo Day - In-Person Event Live Streaming
2021 Demo Day - Virtual Event Live Streaming
Media training and preparation
MarkMedia worked 1:1 with entrepreneurs, positioning themselves for pitching to investors on camera instead of on stage.
We handled the detailed content planning and pre-production that was required in pivoting from in-person investor pitches to virtual recordings.
Please make sure to add both the before and after image in the content editor.
(Before) When filming, the light should be in front of you, not behind you. (After) Always stand in front of the light with the camera at eye-level and no distractions in the background.
Virtual Investor Pitch
Marketing
MarkMedia completely transformed how the FinTech Innovation Lab marketed itself, producing dynamic video content to attract fintech and insurtech companies to apply for the program.
Welcome to the 2021 Class
Executive interviews
The FinTech Innovation Lab has a robust network of executives, providing mentorship to participating companies—a major perk of the program. MarkMedia helped leverage the Lab's existing expertise to position them as a fintech thought leader.
Executive in Residence, Cris Conde, gives advice on CEO leadership
Regulator in Residence, Maria Vullo, discusses the importance of transparency to regulators
Scientist in Residence, David Mordecai, discusses where fintechs can find the best talent
Future Fintech Leaders
The Lab launched Future Fintech Leaders to create and empower diverse and non-traditional talent within the financial services industry. MarkMedia interviewed the program participants highlighting their experience preparing for and working within fintech companies.
Future Fintech Leaders video
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